{"id":1460,"date":"2019-10-30T21:19:47","date_gmt":"2019-10-30T21:19:47","guid":{"rendered":"https:\/\/mooncake.nl\/?page_id=1460"},"modified":"2026-10-27T05:31:21","modified_gmt":"2026-10-27T04:31:21","slug":"privacyverklaring","status":"publish","type":"page","link":"https:\/\/mooncake.nl\/en\/privacyverklaring\/","title":{"rendered":"Mooncake Privacy Statement"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Last updated: October 14, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mooncake takes your personal data very seriously. In this statement, you will read about the data we use, for what purposes we do so, and what rights you have. This statement applies to our website, newsletters, subscriptions, webshop, food tours, events, and business contacts and collaborations.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>1. Who is responsible<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Jonneke de Zeeuw, operating under the name Mooncake, is responsible for the processing of your personal data. Mooncake is a one-person business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postal address: Mooncake HQ, Amsterdam, North Holland 1095 AZ\u00a0\u00a0<\/li>\n\n\n\n<li>KvK number: 64138429<\/li>\n\n\n\n<li>Email: info@mooncake.nl<\/li>\n\n\n\n<li>Website: <a href=\"https:\/\/mooncake.nl\/en\/\">https:\/\/mooncake.nl<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have a question about privacy or would you like to exercise your privacy rights? Please email us at info@mooncake.nl.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. What personal data we process<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The data we process depends on your interactions with Mooncake. This may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your name, email address and, if you provide it, phone number.<\/li>\n\n\n\n<li>Your billing address and delivery address.<\/li>\n\n\n\n<li>Your orders, subscription, account details, payments and payment status.<\/li>\n\n\n\n<li>Messages you send to us, for example by email or via Instagram.<\/li>\n\n\n\n<li>In business contacts: your company name, position, business contact details, quotes, appointments and correspondence.<\/li>\n\n\n\n<li>Your newsletter subscription and preferences. Through Kit we can also record whether you open an email and which links you click.<\/li>\n\n\n\n<li>Technical data, such as your IP address, browser, device, and use of our website.<\/li>\n\n\n\n<li>For food tours and events: your participation details and any allergies you disclose to us.<\/li>\n\n\n\n<li>Recognizable photos or videos for which you have given permission.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We usually receive data directly from you. In business-related contacts, we can also obtain contact information from your colleague, client or partner, or from public business sources, such as a company website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not have to provide all the details. Without the information necessary for an order, subscription, or assignment, we may not be able to carry it out. Optional information and consent for marketing or photos are not a prerequisite for purchasing anything from us.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>3. What we use your data for<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We only use personal data if there is a legal basis for doing so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Orders, subscriptions and participation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use the necessary contact, order, account and payment data to process your order, deliver books, provide digital products, manage your subscription and provide access to Mooncake Maps and other parts of your subscription. We also use this data for necessary messages regarding your purchase, subscription or participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The basis is the execution of our agreement with you, or taking steps at your request before that agreement is concluded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Business contracts and collaborations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use business contact information and correspondence to discuss quotes, make arrangements, execute orders, and invoice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are our contracting party yourself, the basis is the execution or preparation of the agreement. If you are a contact person for an organization, the basis is our legitimate interest in maintaining business contacts and executing agreements with that organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Newsletters and offers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For our free newsletter and other marketing that requires consent, we use your name and email address based on your consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may also send offers to existing customers for our own similar products or services, when permitted by law. In doing so, we offer the option to unsubscribe both when collecting your email address and in each message. Our legitimate interest is to inform customers about a relevant offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Newsletters, guides and other content that are part of a paid subscription are provided based on the agreement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The personal level measurement of opened emails and clicked links takes place based on consent. We use this information to understand which content is being read and to make our emails more relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Questions, complaints and contact<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use your contact details and messages to respond to questions, tips, and complaints. This is done on the basis of the agreement when it concerns your purchase or order, or on the basis of our legitimate interest to be reachable and to handle messages carefully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Website, security and abuse<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use necessary technical data to keep our website and accounts functioning, to secure them, and to prevent abuse or spam. The basis is our legitimate interest in providing a working and secure service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Statistics and advertisements<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use Google Analytics to understand how our website is used and the Meta Pixel to measure ads and show relevant Mooncake ads on Facebook and Instagram. For these applications, we ask for permission via the cookie banner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Administration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We store the data necessary for our administration and tax returns based on our legal obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When processing on the basis of a legitimate interest, we weigh our interest against your privacy interests. You can object to these processing activities.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>4. Allergies at food tours and events<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Data on allergies is health data and receives additional protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you tell us about an allergy for a food tour or event, we will record the necessary information in the participant list and share it with the restaurants involved so that they can take that into account. We will only share what is necessary for that purpose.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>5. Photos and videos<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">During food tours and events, photos and videos can be taken. Before we create and use recognizable images of you, we ask for permission. In doing so, we explain what the image is intended for, for example our website, newsletter, or social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can refuse without this having consequences for your participation. You can also withdraw your consent later via info@mooncake.nl. Then we will stop using it and remove the image where it is reasonably possible from the publications we manage ourselves. Previously distributed printed material or copies made by others cannot always be retrieved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For photography, video and publications in the context of individual business assignments, we make additional arrangements where necessary.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>6. How long we store data<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We keep personal data for as long as necessary for the purpose for which it was collected. After that, we delete or anonymize it, unless there is a legal obligation or other valid reason to keep certain data for longer.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Administration:<\/strong> We keep invoices and other data that are subject to the tax retention obligation for seven years in principle.<\/li>\n\n\n\n<li><strong>Orders, subscriptions and accounts:<\/strong> For as long as necessary for the delivery and its management. After the end of the service, we only keep data that is still necessary for things like accounting, an outstanding payment, a complaint or a dispute.<\/li>\n\n\n\n<li><strong>Newsletters:<\/strong> As long as you are registered. After unsubscribing, we can keep minimal data to respect your cancellation and to be able to demonstrate previous consent.<\/li>\n\n\n\n<li><strong>Questions and business correspondence:<\/strong> for as long as necessary for the handling, cooperation and any resulting obligations or disputes.<\/li>\n\n\n\n<li><strong>Allergy data:<\/strong> until the activity and the necessary handling thereof are completed. Only in the case of an incident or dispute, for example, do we retain the relevant data for longer if there is a legal basis for doing so.<\/li>\n\n\n\n<li><strong>Photos and videos:<\/strong> as long as the agreed publication or use remains relevant and your consent still applies.<\/li>\n\n\n\n<li><strong>Technical data and statistics:<\/strong> For as long as necessary for security, investigation of malfunctions or abuse, and the described statistical purposes. The storage periods for cookies can be found in the cookie information on our website.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>7. With whom we share data<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We do not sell your personal data. We share data with parties that are necessary for our services, administration, website and communication. They only receive the data that is necessary for that purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use, among other things:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Party<\/strong><\/th><th><strong>For what<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Plug&amp;Pay<\/td><td>Checkout and processing of purchases<\/td><\/tr><tr><td>Mollie<\/td><td>Processing of payments<\/td><\/tr><tr><td>CRP Webdesign<\/td><td>Technical management of our website<\/td><\/tr><tr><td>WordPress and WooCommerce and the hosting service involved<\/td><td>Website, webshop, accounts, subscriptions and access<\/td><\/tr><tr><td>Atlist<\/td><td>Offering Mooncake Maps<\/td><\/tr><tr><td>Kit<\/td><td>Newsletters and emails<\/td><\/tr><tr><td>Google Analytics<\/td><td>Website statistics<\/td><\/tr><tr><td>Google reCAPTCHA<\/td><td>Protection against spam and abuse<\/td><\/tr><tr><td>Meta, including Instagram and Facebook<\/td><td>Social media, posts and advertisements<\/td><\/tr><tr><td>ManyChat<\/td><td>Automatic communication via Instagram<\/td><\/tr><tr><td>Mendex and involved carriers<\/td><td>Processing and shipping of book orders<\/td><\/tr><tr><td>Kees the Bookkeeper and the used accounting software<\/td><td>Accounting and administration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For food tours and events, we share necessary participation data with the relevant organizers or locations. Article 4 applies to the sharing of allergy data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a party processes personal data solely on our behalf, data protection agreements are required. Some parties, such as payment providers and social platforms, also process certain data under their own responsibility. Their own privacy statement applies to this as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may also provide data if the law requires us to do so, for example to the Tax Authority, or if this is necessary for the initiation, exercise or substantiation of a legal claim.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>8. Processing outside the European Economic Area<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Some of our service providers are located outside the European Economic Area (EEA), including in the United States, or use service providers there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For transfers outside the EEA, there must be a valid guarantee. Depending on the recipient, this could be an adequacy decision by the European Commission, including the EU\u2013US Data Privacy Framework for certified US organizations, or the standard contractual clauses of the European Commission with any additional measures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you like to know which safeguards apply to a specific processing of your data or to receive a copy of the applicable safeguards? Please email to info@mooncake.nl.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>9. Cookies and similar techniques<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Our website uses cookies and similar technologies, such as pixels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Functional cookies<\/strong> They are necessary to make the website work, for example to keep you logged in or to remember your cookie preferences. Consent is not required for strictly necessary cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analytical cookies<\/strong> We use it for statistics via Google Analytics. For this, we ask for permission via the cookie banner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing cookies and pixels<\/strong>, We use the Meta Pixel, among others, to measure the results of our ads on Facebook and Instagram and to show relevant Mooncake ads there. We only use it with your consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can refuse consent and change or withdraw previously given consent via the cookie settings on our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the cookie information on our website you can find more information about the cookies used, their providers, purposes, and retention periods. You can also delete cookies via your browser. Only deleting cookies does not always automatically reinstate previously stored consent; therefore, please adjust your cookie preferences accordingly.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>10. Security<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We take appropriate technical and organizational measures to protect personal data against loss, misuse, and unauthorized access. Access to data is restricted to those people and parties who need it for their work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you think something is wrong with the protection of your data? Let us know via info@mooncake.nl.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>11. Your privacy rights<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the processing, you have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To view your personal data.<\/li>\n\n\n\n<li>Have incorrect data corrected.<\/li>\n\n\n\n<li>Have data removed.<\/li>\n\n\n\n<li>To restrict the use of your data.<\/li>\n\n\n\n<li>Object to processing based on a legitimate interest.<\/li>\n\n\n\n<li>To withdraw your consent.<\/li>\n\n\n\n<li>To receive data that you have provided yourself in a commonly used digital format or to have it transferred, when the right to data portability applies.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We always respect objections to direct marketing. You can unsubscribe from marketing emails via the unsubscribe link in the email. We can still send you essential messages regarding an ongoing order or subscription.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not every request for deletion can be fully implemented. For example, we cannot immediately delete data that we are legally required to keep, such as certain administrative records.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send your request to info@mooncake.nl. We will, if necessary, check whether the request comes from you, in a way that suits the request. We do not normally ask for a copy of your ID.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We respond within one month. For complex requests or multiple requests, we may extend that timeframe by up to two months. If necessary, we will let you know within the first month, with the reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also file a complaint with the Dutch Data Protection Authority via <a href=\"https:\/\/autoriteitpersoonsgegevens.nl\/\">https:\/\/autoriteitpersoonsgegevens.nl<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>12. Changes<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We may modify this privacy statement if our services or policies change. The current version is available on our website. You can see when the statement was last updated at the top of the page.<\/p>","protected":false},"excerpt":{"rendered":"<p>Laatst bijgewerkt: 14 oktober 2026. Mooncake gaat zorgvuldig om met je persoonsgegevens. In deze verklaring lees je welke gegevens we gebruiken, waarvoor we dat doen en welke rechten je hebt. Deze verklaring geldt voor onze website, nieuwsbrieven, abonnementen, webshop, foodtours, evenementen en zakelijke contacten en samenwerkingen. 1. Wie verantwoordelijk is Jonneke de Zeeuw, handelend onder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"class_list":["post-1460","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacyverklaring Mooncake - Mooncake<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mooncake.nl\/en\/privacyverklaring\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacyverklaring Mooncake - Mooncake\" \/>\n<meta property=\"og:description\" content=\"Laatst bijgewerkt: 14 oktober 2026. Mooncake gaat zorgvuldig om met je persoonsgegevens. In deze verklaring lees je welke gegevens we gebruiken, waarvoor we dat doen en welke rechten je hebt. Deze verklaring geldt voor onze website, nieuwsbrieven, abonnementen, webshop, foodtours, evenementen en zakelijke contacten en samenwerkingen. 1. 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Mooncake gaat zorgvuldig om met je persoonsgegevens. In deze verklaring lees je welke gegevens we gebruiken, waarvoor we dat doen en welke rechten je hebt. Deze verklaring geldt voor onze website, nieuwsbrieven, abonnementen, webshop, foodtours, evenementen en zakelijke contacten en samenwerkingen. 1. 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